isocket is a scrappy startup headquartered in Silicon Valley (Burlingame, CA) with offices in New York City. isocket launched in 2009 when we kicked off our private beta with TechCrunch as our first customer.
As the team grew and the product matured, we formally went to market in 2010 with our first app targeted at smaller self-serve advertisers. In 2011, isocket launched the open marketplace for self-serve buyers at BuyAds.com and was the first company to integrate with Google’s new DFP. In 2011, isocket became the first company in the world to launch programmatic buying of Class 1 / guaranteed inventory.
In 2012 isocket launched BuyAds Pro, a standalone app for agencies and large marketers that uses our programmatic premium API.