By Sean Mallon

Sun Tsu once said, “every battle is won before it is ever fought.” He was referring to the importance of information, which is a crucial asset on both the battlefield and the business world. In the 21st century, big data is the commodity that brands rely on to compete.

Big data is incredibly valuable, but many brands don’t know how to manage it properly. If you are making any of these big data blunders, you may be relying on inaccurate or incomplete information, which can cost your business dearly.

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