By Matthew Toren

Any company that plans on making it big needs an arsenal of powerful tools.

Leads, conversions, traffic and engagement are key parameters that measure online success. Amplifying these tactics without a handful of effective tools will require more effort than the rewards are worth. Most of us don’t have the luxury of a monster team these days; instead, we turn to apps and digital services to do the lion’s share of the heavy lifting.

The market, however, is flooded with tools that tout their unparalleled abilities to increase whatever it is you are after. So how does one go about separating the efficient and must-have tools from those that are a proverbial waste of time and energy?

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