By Michael Essany

Appboy, a customer relationship technology company for mobile-first marketers, confirmed to MMW this week its first European-based data center located in Frankfurt, Germany to serve its growing customer base around the EU.

The new data center will provide faster data processing and performance as well as enhanced localized storage capabilities for Appboy’s growing customer base within the EU.

The EU data center comes on the heels of Appboy’s recent expansion into EMEA with a new office in London and the appointment of Vice President and General Manager, Daniel Head.

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