By: Rohit Roy

Appboy, a leading mobile marketing automation and CRM technology provider, has announced its company’s expansion into the EMEA region by opening a new office in London. The company also announced the hiring of Daniel Head as the new VP and GM for the new London office. Daniel Head will be in-charge of increasing profit as well as establishing good customer relationship.

Prior to this, Head was with Salesforce, where he was involved with the acquisition of Buddy Media, Radian6 and ExactTarget, as well as played a significant role in creating the Marketing Cloud. He brings to Appboy an experience of more than 20 years in digital marketing technology and Enterprise IT. Initially, Head worked with distribution and manufacturing systems like APS, SCM, ERP and shop-floor data. He has also held leadership roles at Infor and SAP…read more.