The primary focus for app developers, aside from making kick ass apps, is finding truly effective ways to monetize those apps, whether it be through targeted, location-enabled ad solutions, in-game purchases, or incentivized downloads. As freemium models proliferate, this stuff becomes increasingly important. The other piece of the puzzle is helping app creators manage and understand their user base, because with a more granular picture of who is using the app, where they are, how they’re using the app, and so on, developers can design better user experiences, and in turn, open up new monetization opportunities.
Appboy, a startup offering a free mobile software development toolkit (SDK) for developers, is trying to do just that. AppBoy, simply put, wants to enable app developers to expand, engage, and better understand their user base. And to help with that mission, the startup is today announcing that it has raised $1 million in seed funding. The investment was led by Blumberg Capital, with participation from Metamorphic Ventures, Accelerator Ventures, Bullpen Capital and T5 Capital.