By Billee Howard

 

We have moved from the age of experience to the age of the individual. Never has it been more vital for organizations to have a brand purpose and seek to live it and breathe it in all they do-both inside and outside of their companies. As a result of these sea changes, the idea of not just storytelling but ‘storyliving’ emerges in the foreground, as does the need not just for personalized exchanges, but rather hyper-personalized experiences.

 

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