AllThingsD has reported, and we have confirmed, that OMERS Ventures, a Canada-based VC, has taken a $20-million investment in HootSuite, the social media management platform, with the company now valued at $200 million.

The investment is a secondary one, and will be coming in the form of purchases of equity from HootSuite’s existing shareholders. These include employees as well as existing investors. That list includes Blumberg Capital, Hearst Ventures, Geoff Entress and Millennium Technology Value Partners, who collectively have invested $4.9 million into the company: $3 million in debt and a $1.9 million capital investment.