By Deena M. Amato-McCoy

When it comes to securing their online data, Americans have more confidence in online marketplaces than traditional retailers.
Fifty-four percent of Americans who shop online trust online marketplaces such as eBay and Amazon, with their financial information, according to a report by Blumberg Capital. In contrast, only 33% of consumers trust established retail brands such as Walmart, Gap, Target, and Macy’s.