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DoubleVerify Saw a 50 Percent Jump in ‘Inflammatory News and Politics’ Content Last Month

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By David Cohen

 

Marketing measurement software and analytics provider DoubleVerify marked Election Day in the U.S. by sharing some eye-opening statistics exclusively to Adweek.

The company said it has seen a 50 percent jump over the past month in online advertising inventory that its filter classifies as “inflammatory news and politics” across several programmatic platforms.

 

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