By: Felicia Greiff
Ad-quality firm DoubleVerify is launching an in-app viewability solution with Israeli mobile marketing firm Ubimo to ensure “consistent and scalable viewability measurement across the widest range of inventory sources,” per a release.

The solution, researched and developed by both companies, will launch on Ubimo’s platform, which layers contextual data and location-based data to inform marketers in real-time…read more.