At DoubleVerify, our mission is to make the digital advertising ecosystem stronger, safer and more secure. Every day, we work with brands to provide confidence in their media buys — wherever and however they’re buying — including programmatic executions. That’s why we partner with leading demand-side platforms (DSPs) like Adform, to help brands improve quality and reduce wasted impressions through pre-bid optimizations and targeting.
Since 2017, we’ve worked with Adform to offer pre-bid programmatic solutions to help buyers on their platform intelligently bid on inventory. More recently, Adform expanded their partnership with DV to include our Authentic Brand Safety targeting and Custom Contextual solution. With the addition of these innovative products, DV now offers comprehensive pre-bid programmatic solutions on Adform for desktop, mobile web, mobile app and CTV channels