Emojis a missed opportunity for targeting 25-44 year olds: report

By Chantal Tode

Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.

While 43 percent of consumers 25-44 years old think it is fun when brands use emojis in messages – the highest of any age group – 39 percent report that they have never received a message with emojis from a brand, also the highest of any age group. The use of emojis by brands in campaigns has consistently grown month-over-month since last fall and has skyrocketed 609 percent from a year ago, with 2,680 June campaigns including the icons, according to a new report from Appboy.

Read more.