Location data firm Factual is hooking up two of mobile marketing’s top tech firms with its Location Engine SDK, the company announced this morning.


The partnership will enhance Airship and Braze’s efforts to furnish clients with precise mobile messaging based on the location of the customers they want to reach. Airship and Braze help brands engage their customers, retaining their business and ideally driving them back in-store. Airship rebranded, dropping the Urban from its name, last month.


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