For Advertisers, Fake Eyeballs May Be Bigger Problem Than Fake News

By Aarti Shahani

The post-election uproar over fake news and far-right websites is taking its toll on the advertising industry. Kellogg’s announced it is pulling ads from the site Breitbart — which publishes right-wing content. Other brands are planning similar moves. But there’s one big reason to believe this is just a short-term reaction in the heat of the moment, not a long-term trend.

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