By Ginger Conlon
Most U.S. companies aren’t ready for GDPR to take effect on May 25.
In some cases, their executives think it doesn’t apply to their organization. In reality, “GDPR applies to any company that markets to consumers who are EU data subjects, despite where they currently reside,” says Susan Wiseman, SVP, general counsel, and corporate secretary, for Braze (formerly Appboy) , which has been on a two-year journey to be GDPR compliant and recently hosted an event to educate partners and clients on GDPR. “You may market to someone here [in the U.S.] who’s an EU data subject.”