By Jessica Holland

Social media has become a crucial tool in almost every business field, both as a way of getting messages out and as a way of listening in on what competitors and influencers are up to. And it keeps evolving. 

It can be easy to set up Twitter, Facebook, Instagram and LinkedIn, start following key accounts and leave it there, but smart entrepreneurs are constantly updating their strategy and jumping on newer platforms with new types of content.

Hootsuite is a great way to stay on top of all this.

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