By Doug Black

Procter & Gamble, the $76 billion consumer packaged goods giant with sales to 5 billion consumers in 180 countries, has lots of data. Four years ago, as the company found itself waist-deep in a rising tide of opaque data, P&G embarked on a voyage of big data discovery, one that provides a series of technology and organizational object lessons for the host of quietly desperate companies (75 percent, according to Forrester Research) that worry they’re not wrestling enough insight from their data.

Read more.