By Murray Newlands

It’s well known that these days, online customer reviews are one of the first things a potential buyer peruses when deciding whether or not to make a purchase. But customer reviews are also becoming increasingly unreliable, and buyers more savvy in their ability to spot fake reviews. Every company needs solid, trusted reviews, and onsite conversions in order to compete.

Tomer Tagrin, CEO and co-founder of Yotpo, saw the way that fake reviews were harming businesses, and decided to take matters into his own hands and find a technical solution. Could a new technology platform be harnessed to determine the authenticity of customer reviews, increasing conversions?

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