By Sudipto Ghosh


MTS: Tell us about your role and how you got here. What inspired you to start a lifecycle engagement platform?

I am the CEO and co-founder of Braze (recently renamed from Appboy). In 2011, Jon Hyman, fellow Appboy cofounder, and I won the TechCrunch Disrupt Hackathon in NYC, cementing a relationship that would lead to Appboy’s creation later that summer. I’ve always believed that technology can bridge the gap between scale and brilliant experiences and I’m constantly looking for ways to create stronger, more sustainable, and valuable relationships between brands and customers with technology. We renamed Appboy to Braze last week.


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