By Elizabeth Harris

What happens when you take FinTech, one of trendiest sectors out there right now and put it together with the equally popular field of behavioral economics?

You get a new sweet spot in finance that’s attracting more than its share of attention and funding. Just this morning, nine new and developing projects were announced that will receive $250,000 awards in a competition held by the Financial Solutions Lab at the Center for Financial Services Innovation, a nonprofit, network of financial services providers.

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