By Cheryl Sullivan


Much has changed in the retail landscape, from the relentless rise of the power of the shopper vs. the retailer, to an explosion of online and brick-and-mortar competitors, to the ease with which consumers can compare prices and promotions across all channels, brands and retailers with a few taps on their mobile device. Some core truths persist, however. Recent Revionics-commissioned global shopper studies conducted by Forrester Consulting found that for the majority of consumers, price is the single most important factor in determining where they shop — and this applies across multiple retail sectors, including DIY, grocery, apparel and discounters.


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