News & Insights
Blumberg Capital portfolio news, startup growth resources and industry insights
Home > News & Insights >
By Paul Mah
Social media enables brands to create transparent and authentic relationships with their customers, says Penny Wilson, CMO of Hootsuite to CMO Innovation. This is even more so for millennials, she noted, who don’t want brands to be selling to them, but can become big supporters when a relationship is established.
Related Articles