Israeli Marketyze gets a big Chanukah present – Revionics buys them for millions

By: Gedalyah Reback
Behind the scenes of modern retail, there is a growing business to take advantage of your competitors’ prices, plug that data into a system and then figure out which price would be best to beat your foes while still getting the highest sale possible from your customers. Two recent collaborators in the market have decided to make their relationship official.

Austin, Texas-based Revionics, a player in the pricing solutions market, has acquired Israeli Marketyze in a deal reportedly with tens of millions of dollars. Marketyze has developed a platform to collect and compare data on competitors for retailers…read more.