Personalized Marketing Starts with a Powerful Database

By Karen D. Schwartz

You order a pizza, and almost immediately, you get a text message notifying you that your pizza is in the oven. As you’re shopping for clothes online, you see a customized offer in the corner of your screen, offering you savings on your purchase. And how did 1-800-Flowers know to send you that very specific offer on flowers just before your anniversary?

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