Shop Direct adds Revionics price and promotion optimization to its basket

Shop Direct, the UK’s second largest pureplay online retailer, has selected Revionics Price Suite to drive dynamic pricing and respond to market, shopper and competitive trends.

The company has also selected Revionics Promotion Suite and science-based analytics on its promotion performance, allowing it to deliver relevant promotional offers that matter to shoppers, while identifying and phasing out offers that are not compelling.

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