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Startup Of The Week: Yotpo


By Tomas Laurinavicius


Tomer Tagrin is the CEO and co-founder of Yotpo, a New York-based content marketing startup that helps eCommerce businesses generate reviews, photos, and other user-generated content.


Tagrin, who is a firm believer in consumer-first approach when it comes to brands, founded the company in 2011 together with Omri Cohen and is deeply involved in every aspect of steering the company, including sales, marketing, and customer satisfaction.


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