News & Insights
Blumberg Capital portfolio news, startup growth resources and industry insights
M-commerce leads to consumers juggling ecommerce with the mundane – a challenge for ‘experience’ focussed retailers
May 18, 2018
With mobile usage higher than ever, today’s consumers are constantly juggling their ecommerce experience with other mundane activities – presenting a new challenge for retailers looking to offer a distraction-free shopping experience, finds a new study.
More than a half of US consumers surveyed by Namogoo conduct their shopping while simultaneously performing other tasks, with 44% reporting they use a smartphone as a device of their choice to perform shopping-on-a-go.