M-commerce leads to consumers juggling ecommerce with the mundane – a challenge for ‘experience’ focussed retailers

By Sasha Fedorenko

With mobile usage higher than ever, today’s consumers are constantly juggling their ecommerce experience with other mundane activities – presenting a new challenge for retailers looking to offer a distraction-free shopping experience, finds a new study.

More than a half of US consumers surveyed by Namogoo conduct their shopping while simultaneously performing other tasks, with 44% reporting they use a smartphone as a device of their choice to perform shopping-on-a-go.

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