By Nic Christensen

Mobile app data platform Appboy has launched in Australia, claiming that despite significant investments in mobile products by many marketers most are struggling to fully utilise the data within their own apps.

The company, which boasts clients such as iHeart Radio, Tinder and Soundcloud, said the challenge for many marketers to turn its app data into rich user profiles that could be used for better targeting of advertising messages to consumers.

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