By Barry Levine
Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails.
About the Currents platform. Parse.ly’s new Currents attention platform is out in a free version and two premium levels. The company claims it is the first to provide an aggregated depiction of actual browser and app sessions of content and audience attention, without employing info from social media and search engines.