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Social commerce leveraging the social graph

Mertado is a social shopping company that lets consumers discover and buy new products within the online communities that they frequent. Mertado mirrors the real world shopping experience by enabling users to discover unique products that meet their lifestyle needs, and adds a social context around these purchases. Launched in 2010, Mertado is based in Palo Alto, Calif. and is funded by prominent angel and venture investors, including Y Combinator.

Mertado was acquired by Groupon in 2012.