BringIt provides a simple, easy-to-integrate Virtual Currency Casino/Arcade that benefits game publishers, brands, and media websites. Game publishers can extend user engagement time, increase conversion rates to paying users, and grow revenue by adding mini-games, challenges, and tournaments to social games, mobile games and apps. For media websites and brands BringIt builds social loyalty, and helps to bridge the gap between online and offline interactions.

BringIt can be integrated into existing and new properties with minimal development work, improve revenue, and increase functionality with little investment or risk. BringIt also adds direct value for users by giving them the opportunity to earn more social currency, play more games, and share their experiences and interact with friends on social networks.

BringIt was acquired by IGT in 2012.