By Heather Clancy

Last year, eight-year-old marketing software Hootsuite set an internal goal—become cash-flow positive by the third quarter of 2016. The Canadian firm managed that achievement one quarter early, according to founder and CEO Ryan Holmes.

“This was a big accomplishment for us,” Holmes tells Fortune. “This is going to become a bigger gating item for companies that are looking to grow. Running cash-neutral on a new idea doesn’t make sense, but as you approach unicorn status it becomes more practical.”

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