SpotX Links Up with Doubleverify to Combat Ad Fraud

By Tyrone Stewart

Video ad serving platform SpotX has teamed up with DoubleVerify, a digital measurement company, on a joint solution for tackling ad fraud.

The solution is aimed at combating the newest digital ad fraud threat, which is dubbed ‘verification stripping’. This form of ad fraud was identified by the pair as being a bot tactic where fraudulent actors manipulate, or ‘strip, code transmitted to verification partners in order to hide evidence of domain spoofing and other fraud. It can also prevent impressions from passing through the verification process.

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