By Barry Levine
A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become your customer.
But startup Mariana is today launching its platform so that marketers can also more accurately find the decision-makers within those companies. The Palo Alto, California-based company, founded in 2013, is also announcing $2 million in seed funding.
First, the platform analyzes a client firm’s existing database of potential company targets to pinpoint the most promising possibilities. Then it goes to work finding the decision-making individuals at each targeted company.