By Peter Cohan


There are plenty of startups going after the business of business intelligence. What companies want is to find a needle of insight in a haystack of data — both structured in a database form and unstructured (video clips, tweets, texts, etc.). The quicker a company can get the insight and the lower the cost of doing that, the better.

In days of yore, companies paid millions of dollars to purchase hardware and license database software, they’d spend another 30% of that cost to hire consultants and their own data scientists to pore through the data to try to get useful answers to business questions.


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