Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content promotions on Facebook are scaling new heights in an organic manner. Roger Graham, Senior Director, Marketing and Growth, Hootsuite spoke to us about millennial preferences, B2B purchasing on social and the comparisons between various global markets for social media marketing tools.