Digital media analytics platform DoubleVerify saw its stock pop about 33 percent on its first day of trading, closing at $36.

The company had priced its shares at $27, the top of its set range, but its stock opened at $35, about 30 percent above its IPO price.

DoubleVerify’s platform helps advertisers navigate the ad landscape, ensuring there’s transparency between buyers and sellers, and offering verification. As advertising has turned increasingly digital in recent years, particularly during the COVID-19 pandemic, the company generated $243.9 million in revenue in 2020, up 34 percent year over year.

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