By Steven Sheer

Apester, a digital storytelling platform for publishers, said on Tuesday it raised $17 million in a financing round led by Blumberg Capital.

Mangrove Capital, former AOL executive Tal Simantov, Wix Co-Founder Gigi Kaplan, Silverstein Properties President Tal Kerret, and Wellborn Ventures also participated in the funding.

Apester is based in New York with its research and development in Israel. It said its platform is used by thousands of publishers, including Time Inc, AOL, The Daily Telegraph, The Huffington Post, FOX, USA Today, BBC, Sky and Bild.

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