By Peter Carbonara


Adobe’s acquisition of e-commerce software maker Magento for $1.68 billion back in May was more proof of the consolidation that’s been going on in the industry for the last few years. Consolidation is also happening among the numerous specialized e-commerce service providers that plug into platforms like Magento and its competitors like Shopify and BigCommerce.

Today Yotpo, a New York based marketing platform for retailers that collects and analyzes user created content like social media posts and reviews, announced its purchase of Boston-based Swell Rewards, a digital platform that lets retailers offer customers rewards and loyalty programs.


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