By Steve O’Hear

Yotpo, a platform that lets companies solicit content from their users and customers in the form of reviews, Q&As, and photos and videos, for use across various marketing channels, has picked up $22 million in Series C funding.

Leading the round in the Tel Aviv and New York-based startup is Bessemer Venture Partners along with participation from existing investors, including Innovation Endeavors, Marker LLC, Vintage Investment Partners, Blumberg Capital and Access Industries. It brings total funding for Yotpo to $50 million.

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