What good is ye olde sales report for streaming data?

By R. Danes

Daily sales reports may be convenient, but they can’t keep the pace with real-time data streaming between organizations, according to Saket Saurabh (pictured), co-founder and chief executive officer of Nexla Inc.

“You cannot really take a daily sales report and feed that into your algorithm,” he said during Data Platforms 2017 in Litchfield Park, Arizona. An algorithm is only as accurate as the data it ingests — precise analytics and insights require very fine grain data, Saurabh added.

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