By 

 

With mobile usage higher than ever, today’s consumers are constantly juggling their ecommerce experience with other mundane activities – presenting a new challenge for retailers looking to offer a distraction-free shopping experience, finds a new study.

 

More than a half of US consumers surveyed by Namogoo conduct their shopping while simultaneously performing other tasks, with 44% reporting they use a smartphone as a device of their choice to perform shopping-on-a-go.

 

Read more.