By Kim Benjamin

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a pop-up giving people the chance to swop unwanted Christmas gift cards for the equivalent amount in pounds.

Opening for one day on 10 January at Westfield Stratford shopping centre, the ‘Cash or Kind’ pop-up will give visitors the chance to exchange unwanted vouchers for cash to buy something they really want.

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