Altitude Digital Adds DoubleVerify As Anti-Fraud Partner

Programmatic video platform Altitude Digital announced Thursday that it’s partnering with DoubleVerify to combat ad fraud.

Ad fraud — which the Association of National Advertisers and WhiteOps projected will cost advertisers $7.2 billion in 2016 as a result of fraudulent impressions — is blamed for much of the industry’s trust issues around transparency.

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