Millions Of Brits Buy Their Own Christmas Presents

By Emily Murray

In research commissioned to launch Zeek Shop, the UK’s first all-digital gift card store, over 2,000 adults were polled by OnePoll.

The study discovered 53 per cent of those surveyed have received unwanted gifts in the past, and with the average cost of a gift being £45, the research concluded nearly £1 billion is spent on ‘wasted’ presents each year.

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