Upfront Digital Media (Upfront) is the leading programmatic direct platform, enabling leading agencies and digital brand marketers to plan and buy display, rich media, rising star, video and mobile advertising at scale with direct publisher integration and full creative freedom. Upfront forecasts and reserves audiences and inventory upfront to ensure visibility and certainty prior to each media buy. Offering mid- and upper-funnel targeting capabilities, Upfront helps the leading global agencies and world-class brands in CPG, Automotive, Retail and Finance validate and optimize their ad spend by measuring consumer response throughout the purchase cycle, including tracking in-store sales lift. Upfront Digital Media, a Legolas Media company, is based in New York City with additional offices in Israel. For more information, please visit thinkupfront.com.