By Ben Kepes

There is a new company in the airline booking space. FairFly is a young startup that, perhaps most interestingly, is backed by Uri Levine.

If that name doesn’t ring a bell, it perhaps should. Levine was part of the team at Israeli company Waze, a fantastic service that combined mapping with real-time traffic and road condition updates to deliver a dynamic ride optimization platform that garnered a huge following. Such a big following, in fact, that Google acquired the company.

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