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5 Things We Learned About How Brands Measure Content Marketing

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By Sachin Kamdar

 

Data is more ubiquitous than ever in the digital media industry, but at Parse.ly we wondered if data literacy and data access necessarily go hand-in-hand.

 

The best place to find these answers? On the ground. In partnership with Digiday’s CUSTOM studio, we interviewed almost 300 brand, agency and publishing professionals about how they access and implement data as a part of their content strategies.

 

Read more.

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