A Wide New Window to Overtake Traditional Storytelling Is Open and Why Marketers Should Own It

By Moti Cohen Co-Founder & CEO , Apester

In the fast-moving world of online content, we value the right experience more than we do a good, quality story. And when traditional storytellers are slow to adapt to technology and behavioral changes, brand/content marketers must be fast and adaptive in utilizing great UX to garner audiences. The Story format, as the first legitimate child of content and digital, sits at the forefront of this opportunity.

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